Snatchfy

Overview & Problem

A sneaker doesn’t have one price — it has dozens, scattered across every store, and they swing week to week. I felt this myself with the Puma Palermo: it usually sat around ₹6,000, and Reddit kept telling me “wait, it drops to ₹4,000 — buy it then.” So I waited. The catch was I had no idea when that drop would happen.

So I did the only thing I could: open the same site, check that one pair, and do it again the next day, and the next. Multiply that by every shoe on a wishlist and watching for a good price turns into a chore you can never put down.

Snatchfy is the answer to that. It watches the price for you — across every trusted store, in one place — and tells you the moment a pair is actually worth buying, so you never have to keep checking again.

Process

I designed Snatchfy through a lot of iterations, always starting from the buyer’s real question — “where is this cheapest, and when should I buy?” My first reference was Google, which already compares prices across stores. But in India that view is incomplete: dozens of resellers list the same pair, while the genuine platforms that actually stock it often don’t show up at all.

That led to the most important call early on — who to trust. Resellers were the real noise: wildly high or suspiciously low prices, and after one bad experience I didn’t want to send anyone their way. So I cut them out and focused only on the handful of genuine Indian platforms worth trusting — about seven of them. One pair, every trustworthy price, side by side.

Then the homepage. I wanted it to feel premium even on a cheap phone, so I treated every sneaker like a studio shot — cut cleanly from its background so it sits in crisp, full-quality 3D against the white, never degraded. The result is a calm, minimal interface where the product is the hero and the right price is always easy to find.

Key Decisions

A few deliberate choices shaped everything that followed:

Trust over coverage. I left the resellers out on purpose. Fewer sources, but every one of them genuine — so a price you see is a price you can safely buy at.

One pair, every price. Each sneaker shows all its trusted sources and prices on a single card, so comparing is instant — no opening tabs, no doing the maths.

The product is the hero. Every shoe is shown on clean white with the background removed, at full resolution — so even on a budget phone the whole catalogue feels premium.

Stop the checking. The entire experience is built on one promise — you shouldn’t have to keep coming back. Set it once, and Snatchfy watches the price for you.

Outcome

I shared Snatchfy on Reddit and it took off — around 7,000 people came through on day one. The feedback was direct, and it shaped what came next: I took the most-requested additions and designed them straight into the experience.

The biggest of those is the price alert. Tap Set alert on any pair and, the moment its price drops, Snatchfy lets you know — pushed straight to you on Telegram, so you can follow a drop without ever opening the site. The exact problem I started with — not knowing when ₹6,000 would finally become ₹4,000 — is now handled for you by default.